Youthful Derbyshire creative businesses team up to offer cutting-edge service

Posted by: JasmineThompson
Posted on: 28/01/2022

Homegrown businesses with a client-base that includes Olly Murs and TV presenter Rylan Clark are flying the flag for an economically strong Derbyshire by teaming up.

MacMartin, a marketing agency in Church Broughton set up by Derbyshire-born sisters Anna Hutton and Claire MacDonald, has announced it is pairing up with ‘AV IT Media, a video and photography company based at the Derwent Business Centre in Clarke Street, which has worked with celebrities such as Olly Murs and TV presenter Rylan Clark, as well as big-name organisations including East Midlands Trains and Derby County Football Club.

The partnership means that MacMartin and ‘AV IT will together be able to offer their clients a full marketing service featuring photos and videography put together by some of Derbyshire’s hottest creative talents. MacMartin and ‘AV IT were able to team up thanks to forging a connection through the local business community.

Anna Hutton, marketing director at MacMartin, said: “I’m so excited to have found such a great synergy between ourselves and ‘AV IT. It means we can offer a full-blown marketing service to our clients of a standard that has not previously been reached.

“By doing this we’ll be able to create the ultimate marketing experience, from people that are at the top of their game. We’ve joined up with ‘AV IT to offer our clients something that’s above and beyond.”

Ash Stanley, who founded ‘AV IT with Mark Averill in 2018, said: “We’re beyond excited to be working with MacMartin. Meeting the MacMartin team is the best thing that could have happened to us and we’re excited to be shooting videos and pictures to help all our clients reach the next level.

“With Derby bidding to become City of Culture in 2025 it’s great to fly the flag for this great city and show the world what happens when home-grown creatives get together.”

East Midlands Chamber’s director of resources Lucy Robinson heads up its Generation Next initiative, which is a network designed to support young professionals and entrepreneurs through business.

She added: “Collaboration can really help grow a business, and over the past two years where it has been difficult for all industries, we have seen many more organisations across the Chamber network buddying up to offer exceptional projects and services.

“It is great to see two local businesses headed up by bright young entrepreneurs working together to create a joint service. This will not only benefit their clients but also help foster growth. I hope we see more young businesses take on this approach in this year.”

MacMartin, which celebrates its fifth birthday in 2022, has recently been enjoying a period of expansion by taking on new office space and staff to meet its growing customer base.

The company achieved growth during the Covid period, as businesses increasingly relied on a strong digital presence to stay afloat.

MacMartin is also in the running to be named best small rural business in the UK at the Amazon-backed Rural Business Awards, after being crowned a regional finalist in 2021.

‘AV IT media, based at Derwent Business Centre, has worked with a highly varied customer base including Carmex lip balm, Bloor Homes, Land Rover, Alton Towers and Love Island star Olivia Bowen. True to their Derby roots, the team of photographers and videographers have also run campaigns for Derby County Football Club, and the Derby Market Place launch, as well as being asked by Derby City Council, The Cathedral Quarter and St Peters Quarter to produce a Welcome Back to Derby video to showcase all that is best about the city.

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