Lydia joins the team to support partnerships

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Posted by: JasmineThompson
Posted on: 28/02/2023

A new strategic partnerships manager has joined Generation Next’s parent organisation East Midlands Chamber – with a remit to help businesses get the most out of their membership.

Lydia Prestney-Archer (second from right), who has a career background in events and account management, took up the role in December.

She will oversee commercial sponsorship opportunities across the Chamber’s awards, events and other initiatives.

Lydia will also work alongside the Chamber’s senior leadership team to develop new strategic partnership and patron agreements, as well as support with the account management of existing partners.

“I’m delighted to join the Chamber at a time when we are working across so many exciting projects and growing the services we offer,” she said.

“I’m looking forward to supporting members to maximise their partnership with the Chamber and collaborate more closely with us.

“Not every member will know where to begin on this journey so I would be thrilled to have conversations with any member that wants to reach out and discuss in more detail what our various commercial partnerships involve.”

Born and raised in Barrow-upon-Soar, near Loughborough, Lydia now lives in Shipley, Derbyshire. After graduating with a first-class degree in event management from Lincoln University in 2018, she worked as an events co-ordinator at Imago Venues, on the Loughborough University campus – where she organised events for organisations including the England and Wales Cricket Board and British Athletics.

She also spent two years at Loughborough-based business technology specialist The Access Group, where she worked as customer success manager and account manager.

To speak to Lydia about Generation Next and Chamber partnership opportunities, call her on 0777 659 6889 or email

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