Let’s be real – what’s the most boring video you’ve ever watched?
Odds are, it was a lifeless corporate explainer or a mandatory training clip with no heart and no soul. You probably zoned out before it even reached the halfway mark.
Now flip that. Think about a video that actually made you feel something. Did it make you laugh, give you goosebumps, or even brought a tear to your eye. That’s the power of authentic storytelling – and it’s what makes content stick!
As young professionals, content creators, and business minds in 2025, we’re operating in a hyper-visual digital world. Video isn’t just a marketing tool anymore – it’s how people connect, consume, and make decisions. But with attention spans shorter than ever, the pressure to cut through the noise is real.
We’ve all seen it – a video made just for the sake of it. No message. No audience in mind. No soul.
It’s time to change that.
Whether you’re launching a product, leading a project, or building your personal brand, video needs to be intentional. It should start with questions like:
Who are we talking to?
What do we want them to feel or do?
What story can we tell that actually matters to them?
When you start there, you move from forgettable content to something that resonates with your audience.
Video now accounts for the majority of online traffic, and that number’s still climbing. Platforms like YouTube, Instagram Reels, and TikTok are where brands are born and where conversations happen.
And people aren’t just watching – they’re expecting quality. Your audience expects the first few seconds of your video to grab them. If it doesn’t, they’re gone.
We’ve got the tech. We’ve got the tools. But what really makes your video stand out? Storytelling.
Humans have connected through stories for thousands of years. From cave drawings to TikTok trends, stories are how we make sense of the world. And when you use that power in video, magic happens.
Think less “sales pitch,” more “Netflix trailer.” Make your audience feel something – joy, inspiration, curiosity – and you’ve won half the battle.
For Gen Next’ers building careers, start-ups or content online, this is your chance to:
Build your brand with personality
Create content people actually want to watch
Stand out in a crowded space
If you’re thinking of creating a video for your business or personal brand, don’t just wing it. Ask yourself:
Who is this for?
What message am I trying to share?
What do I want them to feel or do after watching?
What story can I tell that reflects my values?
And most importantly, ask: does this feel authentic?
Video isn’t going anywhere – and neither is storytelling. In 2025, it’s not about the fanciest visuals or biggest budgets. It’s about real people telling real stories with real impact.
So next time you’re planning a campaign, launching a side hustle, or updating your LinkedIn profile – think story first. Your audience will thank you for it.
Want more insight on how to level up your storytelling? Come along to a Generation Next event, connect with creative pros in the network and let your voice be heard.
