Video content is ubiquitous in marketing today. It's predicted to form an even greater part of marketing for a business in the future.
Audiences love to watch video content and often find it easier to consume when attention is competitive. Most social media platforms prioritise video content – indeed, some platforms are built primarily on video. Using video in social media ensures your content is more likely to be seen by your target market and gives them the information they need to make a decision more rapidly.
