A crucial part of driving your business objectives involves understanding your customers, what drives them and how to find them. By doing this, you’re in a better position to make strategic decisions. For example, it may be that your
most profitable target market is really active on Facebook, so a targeted Facebook campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.
Creating a customer Avatar is the first step in developing a marketing strategy that supports your business goals and provides a positive return on investment for your marketing spend.
In this interactive session, we will work through the process of developing your ideal client avatar and consider how this fits in with your marketing.
