Generation Next Awards Finalists Announcement

Project D was founded in 2018 by three friends who shared a passion and love for food. They travelled the world in search of the perfect doughnut! Their main inspiration came from the USA’s 24 hour doughnut demand! In New York there is a doughnut shop on every block! So the mission to create the world’s best doughnut began!

The founders spent countless hours researching the best equipment, ingredients & baking techniques from across the world. With the help of a craft baker, they began making the first batch of Project D’s and sold them at small, local markets and events with all the money being reinvested back into the business. They soon had three Midlands shops and a growing online fanbase.

In 2020, they swapped their indoor shopping centre kiosks for outdoor pop-up shops and launched a home delivery service due to the pandemic. During a trying time they rapidly retrained their staff & contacted local suppliers to source free-range eggs, flour & yeast in a bid to help their local community through the national shortage. The innovation enabled Project D to create jobs & bring custom to local businesses. Their community work saw their support network grow even further!